The following courses are required as part of your 30-unit Sport Administration Masters program:
SPA 700 – Sports Career Development 3 Units
Students will learn the fundamental principles and techniques of career development, undergo a career analysis to determine their current market value, learn how to network, build a personal brand and develop a strategic sports career plan to differentiate themselves from others in the sport industry.
SPA 705 – Sport Marketing 3 Units
Application of marketing constructs in the analysis and solution of sports marketing problems. It addresses principles and guiding precepts of how sport-based organizations market their product and services. May not be audited
SPA 710 – Sport Revenue and Finance 3 Units
Examination of sport revenue streams, with emphasis on how to increase revenue via sport fundraising, sales, sponsorship, promotion, and licensing.
SPA 715 – Sport Leadership and Administration 3 Units
Examination of the concepts relating to efficient management and leadership of the sports industry. Emphasis is placed on principles and techniques of management relating to programs, facilities, special events and personnel.
May not be audited
SPA 720 – Sport Sales and Sponsorship 3 Units
Examination of the principles related to sales, sponsorship, promotion and licensing as they apply to the sports industry.
May not be audited
SPA 792A – Sport Administration Professional Development I 3 Units
Individually structured work experience guided by a faculty member. Students will integrate their academic experience with that of the workplace to demonstrate competency in sport administration.
Graded C/NC; May not be audited
SPA 792B – Sport Administration Professional Development II 3 Units
Individually structured work experience guided by a faculty member. Students will integrate their academic experience with that of the work place to demonstrate competency in sport administration. Graded C/NC; May not be audited
Master of Arts Core
KIN 715 – Legal Aspects of Kinesiology and Sport 3 Units
Explores the law and how it impacts the field of kinesiology and sport. Examination of topics includes the American legal system, individual courses of action, legal issues commonly found within kinesiology and sport and fundamental risk-management strategies to reduce legal liability.
May not be audited.
KIN 771 – Research Methods in Kinesiology 3 Units
A study of the nature of the systematic inquiry, a survey of methods employed in research and an explanation of evaluation methodology, as well as the use of research and evaluation methods in physical education, athletic training, sport administration and other discipline settings.
KIN 779 – Values in Kinesiology and Sport 3 Units
This course is a study of physical education, athletic training, sport administration, sport and other kinesiology disciplines’ philosophical definitions, values clarification, moral reasoning and moral actions that relate to physical education teachers, coaches, athletic trainers, sport administrators and spectators. The university’s philosophy and values as expressed in the Fresno Pacific Idea and their implications for physical education, athletic training, sport administration and sport provide one perspective for such analysis.
KIN 796 – Comprehensive Examination 0 Units
This course brings the master of arts in athletic training, kinesiology, sport administration experience to a conclusion. Building on the previous coursework, a comprehensive examination is administered to students to test their knowledge, comprehension, application and synthesis of the concepts and theories taught. This Comprehensive Examination may only be retaken one time.